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TILLA

Subtle Elegance — A Proposal for Nordstrom

@tilla.jewels

Brand Thesis

Born from

Belief

Tilla was founded on the belief that true beauty is both felt and understood. We honor craft and the honesty of our materials — shaping each piece with intention. Our jewelry is made to live with you — quietly, confidently, always.

Craftsmanship

Decades of inherited skill, modern precision and intentional geometry.

Ethics

100% lab-grown diamonds, responsibly sourced without compromise.

Timelessness

Jewelry made to be cherished for a lifetime, transcending seasons.

In Good Taste

A luxury DTC brand with a distinct editorial voice

Tilla editorial 1
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Tilla editorial 2
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Tilla editorial 3
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The Tilla 2026 collection explores the idea of gold as a modern talisman — a quiet, personal source of strength. Each piece is shaped with architectural clarity and refined minimalism, drawing from editorial fashion aesthetics and timeless craftsmanship.

Curated for the Nordstrom Customer

A selection of hero SKUs — lab-grown, ethically sourced, ready to ship

14K White Gold Pear Diamond RingRings

14K White Gold Pear Diamond Ring

$4,515

14K Yellow Gold Lab-Grown Diamond Solitaire RingRings

14K Yellow Gold Lab-Grown Diamond Solitaire Ring

$2,829

14kt White Gold Diamond Stud EarringsEarrings

14kt White Gold Diamond Stud Earrings

$1,561

14K White Gold Accented Lab-Grown Diamond RingRings

14K White Gold Accented Lab-Grown Diamond Ring

$5,081

14K White Gold Diamond Engagement RingRings

14K White Gold Diamond Engagement Ring

$3,824

14K White Gold Diamond Wedding RingRings

14K White Gold Diamond Wedding Ring

$1,037

14K White Gold Diamond Drop EarringsEarrings

14K White Gold Diamond Drop Earrings

$6,893

14kt White Gold Diamond Heart Stud EarringsEarrings

14kt White Gold Diamond Heart Stud Earrings

$1,561

All pieces: lab-grown diamonds · ethically sourced · available in 14K & 18K · as featured on Farfetch

Product Range

200+ SKUs Across
Every Category

Depth, variety, and consistent quality at every price point

RingsSolitaire · Three-Stone · Emerald Cut · Oval$450 – $4,200
EarringsStuds · Drops · Hoops · Climbers$280 – $2,800
NecklacesTennis · Pendant · Layering$380 – $3,500
BraceletsTennis · Chain · Bangle$320 – $2,600

Lab-grown diamonds · White, Yellow & Rose Gold · 14K & 18K · Refreshed seasonally

Content Readiness

Listing-Ready Content,

Nordstrom Standards

Every SKU arrives with a complete e-commerce content package

01

High-resolution white-background product photography

✓
02

Lifestyle editorial shots

✓
03

Detailed product copy: materials, dimensions, care instructions

✓
04

Size guides and metal option imagery

✓
05

Customer review content from existing DTC channels

✓

Tilla's content standards are built for luxury marketplace performance — no additional production required.

Featured Across Farfetch's Premium Placements

Tilla has earned visibility in Farfetch's most coveted editorial positions

Homepage Display Ads — Premium above-the-fold visibility
New Season Designation — Curated new arrival placement
Fine Jewelry Category Feature — Positioned alongside global luxury brands
Run-of-Site Display — Consistent brand presence across the platform
Farfetch App — Mobile-first audience engagement

Tilla is not just listed on Farfetch — it is featured.
The same editorial positioning is available on Nordstrom.

Tilla featured on Farfetch — laptop and mobile
Tilla on Instagram via Farfetch
Live on Farfetch

141K+ Page Views on Farfetch

H2 Campaign: 19 Nov 2025 – 15 Jan 2026 — Tilla's Farfetch performance, proven

Web: 83,857 page views (+1,547%)  ·  App: 57,900 page views (+403%)

H2 Campaign Page Views — Nov 2025 to Jan 2026
Nov 1Nov 15Dec 1Dec 15Jan 1Jan 150K9K18K35K30K

Source: FF 1st Party & 3rd Party Data, Google Data Studios via BigQuery

69,950

Web Unique Users

+1,837% vs pre-campaign period

21,024

App Unique Users

+714% vs pre-campaign period

3,272

Unique Brand Searches

+99.5% — new audience discovery

87%

New Visitors

First-time Tilla brand visitors (30 days)

Farfetch Advertising · H2 Campaign Report

Campaign Results: Exceeding Every Benchmark

19 November 2025 – 15 January 2026

Homepage Display
Farfetch Campaign Channel

Homepage Display

19 Nov 2025 – 15 Jan 2026

Homepage Display

Impressions

643,467

Clicks

21,776

CTR

3.4%

+41% vs benchmark

Unique Users

19,439

Total campaign reach: 2.46M+ impressions across all channels. Audience over-indexed across Premium Access Tiers.

TILLA × NORDSTROM

A partnership built for the modern luxury customer

◆

Lab-grown diamond category growing 15–20% YoY — the Nordstrom customer is ready

◆

Tilla brings a proven DTC brand voice that drives incremental traffic and discovery

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Full catalog depth, listing-ready content, and demonstrated marketplace performance

◆

Ethical luxury is the future — Tilla is already there

Contact: @tilla.jewels  |  11 E 44th Street, New York, NY 10017

Bottom line: Tilla is not just a jewelry brand. It is a world — and Nordstrom is the perfect stage.